amt
association of massage therapists
The AMT Blog
The AMT blog was launched in mid-September 2017. It features weekly articles, news and updates of interest to AMT members and the wider massage therapy community. You’ll find the AMT blog here.
If you are interested in advertising on the blog, please download the advertising schedule.
Contributions
AMT welcomes articles for consideration to be included on the blog.These articles should be aimed at AMT members (i.e.massage therapists) and can be a case study, a book review, a review of a research study, personal experience, an examination of a massage relevant topic or similar articles. Please pitch your ideas to us via blog@amt.org.au.
Articles should be between 800-1200 words. Please read the blog to gauge style and tone. Images, with appropriate permissions, are a bonus.
We do not publish advertorials.
Submit your article to blog@amt.org.au.
Beyond Individual Branding: Strengthening Massage Therapy’s Professional Identity
Massage therapy is a diverse field, encompassing clinical settings, wellness, and relaxation services. While this diversity is a strength, it is also a barrier to establishing a solid, unified professional identity. Dan Wonnocott explores the challenges and opportunities around solidifying the industry brand.
Post date: 13-3-2025
Are we ready for a digital future?
We’re experimenting with a new micro-blog format to supplement our usual longer-form posts. Let us know what you think of this newsy format to keep you updated with latest news from Team AMT.
Post date: 28-2-2025
Take the pressure down
Popular music is littered with examples of songs about pressure. And also songs about hammers, depending on how far back you want to go.
But what does this have to do with the application of pressure in massage therapy? You’ll need to read on to find out.
WARNING: there may be ear worms.
Post date: 10-2-2025
